Student Connect : Study in the UK

E-Marketing & Online Campaigns

In today’s world, every University and College who are looking to promote themselves in the International markets have an online presence through their website. These websites get a lot of hits from different parts of the globe from prospective students who are interested in knowing more about the institution and courses available there. The contact details of students are recorded and prospectus either ‘online’ or ‘hard copies’ are sent to the student.

StudentConnect have come out with an innovative approach of enabling Universities/College to integrate their e-mail marketing into their marketing portfolio by using eZines – a magazine that is published electronically, for the Internet users.

Our techniques are heavily based around using personalisation's to create email / eZines that have the look and feel of being hand written. This ensures that our response rates are at least double those achieved using alternative email methods.

Our three key areas of expertise under eZines are:
• Building brand and product awareness through eNewsletters
• Promoting events such as seminars, webinars and conference calls using email / eZine
• Using email / eZine to generate leads

Our team can handle every area of email / eZine marketing. From campaign planning, designing and creating the communications pieces through to execution, handling responses and tracking activity. If you choose to outsource the handling of your campaigns then we will ensure that you gain maximum results for minimum effort. If you choose to run the campaigns yourself through us, you will find them easy to execute, inexpensive and the results exceptional.

Why E-Marketing?

Email campaigns are easy to track. When an email is sent, whether it is a newsletter or a personalised message, it is possible to see if it has been opened and the responses can be traced precisely. With our solution you will be able to see exactly who opened what and when in easy to use reports.

eNewsletters are a great way of building your brand. Frequent contact with your client (students) and prospect base using high quality information builds relationships, creates awareness for your University and courses offered thereby generating leads.
We use the activity of the eNewsletter recipients to profile their interests. For example if a recipient of an email / eZine clicked on an article called

• 'MBA - Course for Professionals' and also

• on 'Scholarships available on MBA course in the UK'

then it could be determined that (

a) they are thinking of doing a further professional degree

& also,

b) they are considering cost as a deciding factor.

Therefore 5 days after sending this eZine a personalized short ‘email’ can go to this interested individual offering a special bursary/scholarship on the MBA course offered at your University.

The intelligence gained is not available through any other medium. Using our system you see who expressed an interest in what and when they did so. This can be used to plan marketing campaigns as whole or specific service using more focused email / eZine campaigns.

All of our campaigns are aimed at building your Institution brand and encouraging the development of quality student leads and contacts.

Advantages of using e-Zines

Email is one of the most effective methods of generating leads and there are a number of reasons why this has proven to be the case:

• REACH: Firstly email / eZine reaches the people that other methods cannot. Telephone calls and letter mail are screened. Email / eZine however reaches the person to whom it is addressed in over 95% of cases and this makes a significant difference.

• COST EFFECTIVE: Secondly email / eZine is less expensive. For example 1000 emails will cost less than one fifth of the equivalent telephone or mailer based campaign. Moreover the cost will be same for both home and international clients.

• POWERFUL TRACKING - Email / eZine campaigns are easy to track. When an email / eZine is sent, whether it is a newsletter or a personalised message, it is possible to see if it has been opened and the responses can be traced precisely. With our solution you will be able to see exactly who opened what and when in easy to use reports.

• PERSONALISE – This method of communication allows a very highly personalised style – you can use a tone in follow-up emails that are very natural and friendly because they will have demonstrated a preference from their choice of articles within the eZine.

• RETURN ON INVESTMENT: Finally the return on investment for email / eZine is far more compelling. An email / eZine campaign will typically reach five times more people at one fifth of the cost of an equivalent telephone/mail based campaign. This makes it cheaper per contact made than the equivalent campaign.

It’s clear based on all of the traditional marketing criteria; reach, cost and response rates email / eZine outperforms any other comparable communication medium.

StudentConnect can help you with every step:
• Planning
• HTML design
• Mailing
• Response management
• Microsite/web page hosting
• Survey Management
• Pre-registration
• Profile management
• Obtaining email addresses

Our team can handle every area of email / eZine marketing. From campaign planning, designing and creating the communications pieces through to execution, handling responses and tracking activity. If you choose to outsource the handling of your campaigns then we will ensure that you gain maximum results for minimum effort.

For more information, please FILL THE FORM or contact StudentConnect Team on 08707601492 .